Instagram is rapidly developing new features and functionalities to tackle main business issues.
 

Instagram tests ads in its Shop tab
Instagram is testing a new feature that will allow companies to display ads in the shopping tab. The ads can be displayed as a single image or as a carousel, and of course, they will be shoppable. By clicking on the ads, users will be redirected to the product page, where they can be informed in more detail about the product they clicked on. 
Recently, Instagram announced ads in reals that look the same as any real with the difference that there is a sponsored tab on these short clips.
Instagram expands the tracking data in analytics
Instagram announced that they are expanding the data tracking period within Instagram insights from 30 to 60 days. This means that users will be able to analyze the last two months of data without the need for third-party apps that provide the option for expanding the tracking period.  
New collaborative feature for Reels
Instagram is testing a new option called “Collab” which will allow people to collaborate on Feed Posts and Reels. Users can now invite each other as a collaborator on the post or reel. If the invitation is accepted both accounts will appear in the post or reel header, and the new content will be shared with each of the users’ followers. Furthermore, post or reel will live on both profile grids and have a shared view count, the same number of likes, and comments.
Find your winning content with new Reels and Live insights
These new features will help creators better understand and evaluate their performance on Instagram – whether it be as a creator or business!
For Reels, you can track content effectiveness by looking at: Likes, Comments, Saves, Shares, Plays, and Accounts reached. For Lives, you’ll be able to check Accounts Reached, Shares, Comments, and Peak Concurrent. 
These insights will be part of the Account Insights, so you can get more sense of how are Reels and Lives shaping your overall account performance. Knowing the importance of understanding content performance, in Account Insights, there is new, more detailed information about Reach. This insight is built into breakdowns to give you profound information about which types of accounts you’re reaching and which ones are driving you to the top of the Reach. Now, your content’s performance is in your hands. The power of analytics and transparency that new Reels and Live reach insights can give you much more to grow or maintain a successful content promotion.